How Tagmarshal enables Optimization (Revenue, ROI, Player experience, Labor Savings and efficiency)
How Tagmarshal can assist with Optimization at your Course Facility (Revenue, ROI, Player experience, Labor Savings and efficiency)
Tagmarshal benefits golf courses by transforming on-course operations through data-driven optimization. This leads to increased revenue, significant labor savings, and an enhanced player experience. Please complete our PDR-Accredited Courses in the Tagmarshal Academy or attend our Expert- Led Webinars to learn how to Implement these strategies at your course.
1. Revenue Generation & ROI
The system turns pace of play from a challenge into a revenue-generating asset through several mechanisms:
• Optimizing Tee Sheet Capacity: By tracking data, courses can identify times of day (often mornings) that naturally play faster. Operators can then tighten gap intervals (e.g., from 10 minutes to 8 minutes) during these specific blocks to create additional tee times without causing congestion,.
• Dynamic and Premium Pricing: When a course can guarantee a consistent flow and round time, they earn the right to charge premium rates. Tagmarshal data supports dynamic pricing models where prime-time slots are sold at a higher rate because the experience is assured,.
• Direct On-Cart Revenue:
◦ F&B Ordering: 2Way screens allow players to order food before reaching the turn. This speeds up turn times and increases average check size,.
◦ Media Advertising: Courses can sell ad inventory on the cart screens (triggered by GPS location), creating a new revenue stream to offset system costs,.
2. Labor Savings & Operational Efficiency
Tagmarshal allows courses to do more with less by automating tasks and optimizing staff deployment:
• Reduction in Marshals/ Player Assistants: The system provides an "eye in the sky," allowing staff to monitor the entire course from the pro shop. This eliminates the need for rangers to drive aimlessly looking for problems.
• Targeted Interventions: Data identifies specific "choke points" or "impact zones." Staff only need to deploy to specific areas when the system alerts them to a problem, rather than patrolling the whole course,.
• Automation:
◦ Tee Sheet Auto-Assignment: The system automatically assigns cart tracking tags to player names on the tee sheet as they enter the first tee, saving starters from manual data entry,.
◦ Geofencing: Automated alerts warn players when they enter restricted areas (e.g., native grass or near greens), reducing the need for staff to police the course and protect the turf,.
• Maintenance Efficiency: Utilizing heatmaps show superintendents exactly where carts travel and where they don't. This allows maintenance teams to reduce fertilizer and irrigation in low-traffic areas and schedule work during viable gaps in the field,. Geofencing and Geofencing with Cart stop helps maintain and protect turf by restricting access to sensitive areas.
3. Enhanced Player Experience
The system improves the quality of the round, which drives retention and Net Promoter Scores (NPS):
• Pace of Play Consistency: Pace and flow are top three enjoyment factors for golfers,. Tagmarshal proactively identifies "delaying" groups before they affect the rest of the field, preventing the "domino effect" of slow play.
• Positive Interactions: Traditional "corrective action" (telling a group they are slow) is a major dissatisfier for golfers. Tagmarshal changes this to "positive ranger etiquette" by providing staff with data. Instead of opinion-based confrontation, staff can use data to have neutral, supportive conversations (e.g., "You are 5 minutes out of position, let's help you catch up"),,.
• Tech Amenities: Players benefit from accurate GPS yardage to the pin, real-time wind speed/direction (via WindTag), and direct communication with the clubhouse for safety or service,.
• Post-Round Satisfaction: Improving flow directly correlates with higher NPS and restaurant visit rates. Conversely, bad flow causes NPS to tank regardless of course conditionin
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