Here is how advertisements can help you generate revenue:

1. Third-Party Advertising Revenue

Courses can monetize the "captive audience" of golfers who spend 4+ hours on the course.

• The Media Network: Courses can join the Tagmarshal Media Network
  , where Tagmarshal manages the sales and placement of ads from premium brands.
  In return, the course receives a yearly rebate
  (up to $10,000 per season in some cases) based on their volume of play.

• Self-Managed Ads:
  Alternatively, courses can sell ad space directly to local businesses (e.g., local realtors, car dealerships, or banks).
  Because the ads are non-intrusive and can be targeted to specific holes, they command a premium "sponsorship" rate.

• Strategic Placement:
  Ads are typically displayed as full-screen messages during transitions between holes or as small banners that don't interfere with range-finding data, ensuring they remain high-value for the advertiser without annoying the player.

2. Geo-Fenced F&B Upselling

The system uses GPS triggers to drive "impulse" spending at the right moment.

• The "9th Tee" Prompt: As a group approaches the 9th tee, the screen can automatically display a menu or a prompt like: "Hungry? Order your turn-sandwich now to have it ready when you arrive!"

• Increased Capture Rate: By making it easy to order via the screen, courses significantly increase their F&B "capture rate"—the percentage of golfers who spend money at the halfway house rather than just playing through.

• Reduced Congestion:
  Pre-ordering ensures the kitchen can prep in advance, which keeps the "turn" moving quickly and prevents revenue loss caused by long wait times that discourage players from stopping.

3. Internal Promotions (Pro Shop & Events)

The 2Wayscreens act as a digital marketing manager for the club's own services.

• Pro Shop Specials: If the shop is overstocked on a specific brand of golf balls or apparel, a promotion can be pushed to the screens during the round:
  "Today Only: 20% off all Titleist gear in the Pro Shop!"

• Tournament & Event Sign-ups: Courses use the screens to advertise upcoming member-guest tournaments, social dinners, or lesson packages with the club pro, filling the club's calendar and securing future revenue.

4. Cost Offset & ROI

While not "direct" cash in hand, the advertising module effectively generates revenue by subsidizing the technology cost.

• Rebate Model:
  For many courses, the revenue generated from the Media Network effectively covers a large portion (or even 100%) of the annual software and hardware subscription fees.

• System Value: By paying for itself through ads, the system allows the course to enjoy the other revenue benefits—like adding more tee times through pace management—at a much lower net cost.

Pro Tip:

Tagmarshal typically reserves specific "inventory" on the screens so that even if a course is part of a media network, they still have 2–3 dedicated slots to run their own internal F&B and Pro Shop promotions.