This is how a few simple steps following a golfer’s arrival impacts each subsequent feature of Tagmarshal’s system, and its ability to make your life easier.

To get the most out of the Tagmarshal system, a degree of discipline is needed- including training and empowering your Team.

The data you gather is only as good as the input. Harnessing the full power of the data opens up a wide range of opportunities for optimal on-course management.

Ensuring that you maximize Tagmarshal’s impact starts with tee sheet assignment, and our Auto Assignment technology simplifies this entire process using a combination of GPS location data and machine learning. Our best operators assign upwards of 95% of tee sheets, and set goals for their teams, because they understand the value of doing this correctly upfront. 

With tee sheets assigned and assigned carts or walking groups linked, you have so much more information available in your Live Map, as well as having full line of sight of your operation, in real-time, available at your fingertips.

Open the Live Map on a PC, tablet, or phone and you get an immediate, accurate view of exactly where each playing group is, so your team is on the same page.

Knowing who the players are by name will aid with any on-course interactions and help you offer better service.

All of the information gathered is tied to this round and these players in real-time for better live management.

Ideally, you want to assign each cart or tag to individual player names. If that is not feasible for you, or you want to get started with the basics, at least allocate whether each group is a single, twosome, threesome, or foursome, as this has a large bearing on the data depth that you are making available to the system.

Set interaction goals for your team, make sure they log them on the system, and monitor performance via the Analytics Hub. These interactions add value and increase the on-course sentiment, while also making it easier to have pace-based discussions where needed.

No more patrolling the course without information at hand. Tagmarshal’s system tracks whether interventions have helped groups get back into position, incentivizing player assistants to catch potential issues before they have an impact on the entire field. This success rate will be visible in the Analytics Hub.

Any geofence breaches will be logged in real-time, with your team able to offer assistance or have an educational conversation with the group responsible, to ensure the issue is promptly resolved.

Tee sheet assignments and the logging of interactions on the system - we can turn our attention to post-round management, starting with the Track Map.

With the data now tied to specific rounds and player names, you have a complete record of the exact tee-off time, geofence breaches, on-course interactions and more, to inform any conversations.

If a player comes in with a complaint about a perceived slow round, you’re able to immediately pull up a full record of their round to have a neutral, fact-based discussion.

Everything really comes together in the Analytics Hub, which compiles the wealth of data gathered by the system and presents it as actionable data in a simplified hub.

When you’ve been disciplined in your processes, you’ll be able to see how many groups were singles, twosomes, threesomes, and foursomes with a performance breakdown for each. This is crucial for gauging why a group was over pace or quicker, as opposed to having a limited overview if you fail to assign groups properly.

As you familiarize yourself with Tagmarshal’s system, and pace of play and course flow improves, you may identify opportunities to add additional tee times without impacting the player experience. This is a huge win for daily fee courses, as well as private courses that want to keep members happy.

Giving the Analytics Hub partial data undermines your ability to better manage operations. Once you see the full range of information it gathers, you can see the extent of what is possible. The Analytics Hub is a business engine that helps you create the best possible player experience and commercial outcome, driving repeat play and positive word of mouth and referrals.

As player profiles are built out, you can see how each player has performed, what time of day they play, whether they are usually being delayed or delaying others, and have a history of all interactions and geofence breaches.

Even at daily fee courses, it’s often the case that a select number of golfers play a large volume of rounds, making these profiles valuable and the discipline required to gather this information worthwhile.

Remember that you have signed up to work with Tagmarshal for 3 years. Imagine the amount of data you can gather during that period, and how it will help you get better across weeks, months, and seasons.

Tagmarshal is an incremental improvement machine, and small gains, added up over time, will have a major impact.

Ultimately, this interconnected series of features works in unison to optimize your on-course operation. The time and effort it takes to feed the system data is exponentially offset by the time saved further down the line, when you no longer have to deal with multiple groups out of position or irate players after a round.